Pocus Enrichment Fields

Overview

Pocus provides enrichment using data from LinkedIn users and companies. Pocus matches user Objects to real-time LinkedIn data to supplement the existing information in your data warehouse.

Setting Up Enrichment

Requirements

Enrichment fields come out of the box once enrichment mapping settings have been configured. To set up enrichment mapping:

Open a User or Company Object
Click into its Object settings (where you set logo URL, display name, etc.)
Navigate to the Field Mapping section

Required Field Mappings

For User Objects, map these five key fields:

Email
First Name
Last Name
Company Name
Company Domain

For Company Objects, map these two fields:

Company Name
Company Domain

⚠️ Important: The key fields used for mapping cannot be custom POQL traits.

{{ pocus:enrich_linkedin_user('pocus_level') }}
{{ pocus:enrich_linkedin_user('pocus_department') }}
{{ pocus:enrich_linkedin_user('company_slug') }}
{{ pocus:enrich_linkedin_user('company_employee_count') }}
{{ pocus:enrich_linkedin_user('company_logo') }}
{{ pocus:enrich_linkedin_user('company_region') }}
{{ pocus:enrich_linkedin_user('company_city') }}
{{ pocus:enrich_linkedin_user('company_domain') }}
{{ pocus:enrich_linkedin_user('company_type') }}

Standard Traits

Pocus Standard Traits are automatically added to Companies and People across all workspaces. Pocus uses upstream data providers to make these fields available to you inside of your Pocus workspace. Standard Traits are accessible in List building.

⚠️ Note: Standard Traits cannot be used in playbooks and signals at this time.

Job Posting Counts

What it tracks: Active job postings by department for all companies
Update frequency: Weekly Use case: Identify companies that are actively hiring in specific departments

Available as both filterable criteria and displayable columns in Lists.

Tech Stack

What it tracks: Technologies, tools, and vendors companies use, organized by category
Update frequency: Weekly Categories include:

IT Infrastructure
E-Commerce
Accounting and Finance
Customer Service
Marketing
Operations
Communication and Collaboration
Data Management
Security
Software Development
Programming
Web Tools and Plugins
DevOps
Audio, Video, and Graphics
Intelligence and Analytics
Advertising
Sales
Human Resources

Usage tip: When filtering on Tech Stack, select the appropriate category where your target technology would appear.

Latest Funding

What it tracks: Most recent funding round details

Update frequency: Monthly
Includes:

Funding announcement date
Amount raised
Funding stage (Series A, Angel, etc.)

All Latest Funding traits are grouped under the "Funding" category in Lists.

Employee Count

What it tracks: Number of employees by department for all companies
Update frequency: Monthly

Available as both filterable criteria and displayable columns in Lists.

Employee Growth

What it tracks: Monthly employee growth percentage by department
Update frequency: Monthly Format: Percentage increase or decrease in employee count per department

Available as both filterable criteria and displayable columns in Lists.