Platform overview

Pocus AI is a custom AI model purpose-built for sales teams. Pocus AI ingests your internal data and combines it with thousands of intent signals from across the internet to give tailored insights about every account and person in a rep’s book.

Pocus AI delivers insights (not just data points) to help your team prioritize the right prospects, do deep account research at scale, and take quick action on the right contacts.

There are 3 core workflows Pocus AI enhances for reps:

  • Prioritize: Combine internal and external data to prioritize the best fit opportunities without digging for data across multiple tools.
  • Research: Understand how to sell your product based on a prospects priorities to help with call prep, prospecting, and account planning. Don’t spend hours researching every account and person only for it to go stale as the deal cycle progresses or new insights emerge.
  • Action: Find decision makers, understand why they will care about your product, and get their contact info without leaving Pocus. Take quick action in any of your favorite engagement tools.

Pocus AI Model

Pocus AI doesn't just access external data – it learns from your organization's unique DNA by combining:

  • Internal data (call recordings, CRM notes, sales enablement material)*
  • External intelligence (10Ks, podcasts, news articles, customer websites, contact databases, etc)
  • Your ICP, value propositions, and anything else unique to your business

Key features of Pocus AI

  • AI Strategy: Access AI generated insights about every account and person in your book.
  • Ask AI: Ask AI is a chat interface that allows reps to interact with the Pocus AI model. Ask AI questions to go deeper on a specific strategic insights, generate messaging, or find specific contacts for outreach.
  • Prospector integration: Simply ask Pocus AI for suggestions like “find me the right decision makers.” Pocus AI pulls from your contacts or from our database of 14+ providers to find the right contacts and their details.
  • Insights anywhere: Use the Pocus Chrome Extension to access insights wherever you work including tools like LinkedIn, Google Calendar, Salesloft, Outreach, Hubspot, Salesforce, Sales Nav, Gong Engage (person-level insights only).

*coming soon